Is data the thing that the business cares about, or is it processes and decisions that the business is trying to enable that is important? If you start with the processes and decisions that are most critical to your organization, and then identify the data that is feeding those processes, you’re going to do a lot better job of scoping, prioritizing and building a value-driven business case for your data management investment.
Mark Brunelli
From an article on SearchDataManagement.com